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Web Design2025
Coach Luki
Conversion-focused personal training website for Berlin's leading vegan personal trainer.
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coachluki.com
01
The Challenge
Luke Satterly (Coach Luki) is one of Berlin's most dedicated personal trainers. A vegan athlete training clients at Holmes Place and John Reed, he needed a site that matched his energy: bold, results-focused, and built to convert. The goal was simple. Someone lands on the site, understands exactly what Luki does, sees the proof, and books a call. No fluff. No confusion. Just results.
02
Our Solution
We designed a conversion-first website where every section drives toward one goal: booking a free consultation. Stripe payment integration lets clients purchase session packages directly with zero friction. Berlin-local SEO was baked in from day one, targeting searches like "personal trainer Berlin" and "vegan fitness coach Berlin".
03
The Results
A fully conversion-optimized personal training site live in Berlin, built, designed and deployed by BlokBlok Studio. Clients can now book and pay directly through the site, eliminating DMs and invoices. Local SEO positioning drives organic traffic from Berlin-based searchers.
Hear It From the Client
Luke Satterly, Coach Luki
Read the transcript
Luke Satterly, Coach Luki
I'm a personal trainer based in Berlin, and I stumbled across Chase, or Blok Blok Studio, through a friend of mine who worked with Chase before. So I hopped on a call with him and we talked about my goals, my vision for the website, and I felt like I was understood right off the bat. It was a very familiar vibe too, which made working with Chase a lot more easygoing, that's for sure.
Chase is just an overall great guy who is very patient with you. We worked together during a time where I had a lot going on personally, and he was very patient with me, making sure I was staying on track and guiding me through the whole process without making me feel overwhelmed, which was a great highlight for me.
His communication skills are great, he's very responsive, it's a big plus. I had a lot of ideas I wanted to implement into the website, and he went through these ideas, these visions I had for the website, and made sure that they fit the brand identity, and never really dismissed any ideas. So that was a great highlight of mine.
Through the whole process I just felt seen, I felt heard, I felt like I was being involved in the whole process, and most importantly I felt genuinely taken care of. And that isn't the norm nowadays anymore, I would say.
What I love most about the website is it's not just another template anyone can throw together. There's a lot of intention that went into it. We focused on the customer journey, the user experience, and made sure that the website, the brand identity, looked authentic and memorable.
So if you're looking for someone who takes care of you, who focuses on the details, and who's there for you, who's responsive — you're definitely in the right place with Chase, or Blok Blok Studio in this case.
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