Blok Blok Studio - The New School

About the Project

An ongoing collaboration with The New School, one of NYC’s most prestigious universities, to redesign and develop their website. This project focuses on creating a modern, user-friendly platform that reflects the school’s innovative spirit and enhances the digital experience for students, faculty, and visitors.

Client :

The New School

Category :

Web Development

Partnering with the client to craft an innovative, user-centered digital experience that elevates their online presence. This project combines thoughtful design, strategic development, and a commitment to delivering solutions that truly meet their needs.

Building a Digital Home for a Visionary Institution - Center for Military-Affiliated Students

For over a year, I’ve had the privilege of working with The New School, one of New York City’s most prestigious and forward-thinking universities, on a complete transformation of their online presence.

This project is more than a website — it’s a digital reflection of the school’s progressive values, academic excellence, and creative culture.

Visual Identity & Branding

We began by developing a cohesive visual identity that blends The New School’s bold, artistic personality with a clean, modern interface. From typography and color palettes to layout structures, every design decision was made to celebrate the school’s unique character while improving usability for students, faculty, and prospective applicants.

Collaboration & Teamwork

This has been a deeply collaborative effort. Working alongside talented team members, administrators, and creative professionals at The New School, we’ve built a workflow that allows for iterative improvements, continuous feedback, and shared vision. It’s been a genuine partnership — combining my expertise in web development and design with their insights into what makes their institution exceptional.

Progression & Evolution

Over the past year, we’ve moved from initial design concepts to live, functional prototypes and are continuously evolving the platform to meet user needs. This progression has included:

UI/UX refinements based on student and faculty feedback
Content restructuring for clearer navigation and storytelling
Performance optimizations to ensure speed and accessibility
Scalable design systems for future growth

Impact So Far

While the project is still ongoing, we’ve already seen tangible results:

Improved navigation and usability, leading to higher engagement from site visitors
Streamlined content management, making it easier for staff to update and maintain the platform
Faster load times and improved accessibility, ensuring an inclusive experience for all users
Positive feedback from faculty and students who feel the site better reflects The New School’s culture and mission

Why This Matters

The New School has a rich legacy of fostering innovation, creativity, and critical thinking. My goal with this project is to ensure their digital experience reflects that same spirit — a platform that inspires, informs, and empowers anyone who visits.

And the work continues. This is an ongoing collaboration, and each new phase brings us closer to delivering a truly world-class digital experience for a truly world-class institution.