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For over a year, I’ve partnered with Public Affair, a New Mexico-based dispensary, to create a modern and scalable digital platform. This project emphasizes not just aesthetics, but functionality — allowing the brand to effectively communicate its values, engage its audience, and display live product information through a connected API.
The collaboration began with refining Public Affair’s visual identity — aligning colors, typography, and layouts with their bold, community-driven ethos. We then developed a user-friendly website designed for performance, accessibility, and future scalability. By integrating their product API, the site dynamically displays up-to-date product information, creating a seamless experience for customers.
Working closely with the Public Affair team has allowed us to iteratively refine their platform. From integrating new features to optimizing for mobile, the site continues to evolve as their business expands in an increasingly competitive market.
In a fast-growing industry like cannabis, a strong online presence is essential. This project helps Public Affair stand out, communicate authenticity, and build trust — positioning them as a modern, customer-focused dispensary in New Mexico.
